The Jacobs Journal is a creation of Tawana Jacobs and seeks to provide readers with her own unique perspective on current issues in politics, media, sports and pop culture. A self-professed news junkie with a soft spot for human rights and social justice, this blog will also focus on the growing diversity in thought and culture within America’s black community.
Tawana Jacobs is a Detroit native born at the end of the civil rights movement to a IBM executive and a registered nurse. She has never experienced poverty first-hand, but strongly believes in supporting those who want to build better lives for themselves. Thanks to her parents’ trailblazing spirit, Tawana knows the sometimes harsh realities associated with integrating neighborhoods, schools, community groups and career paths, but she is appreciative of all of the opportunities provided.
An accredited public relations professional (APR) now based in Washington, D.C., Tawana has more than a decade of experience managing media relations, public affairs and marketing communications programs for nonprofits, companies and strategic communications firms. Known among colleagues for her expertise in strategy development and implementation, Tawana has led coordinated earned media campaigns on health initiatives, managed responses to international humanitarian crises and directed communications for large international conferences such as the Pittsburgh G20 Summit.
A nimble spokesperson and coalition bridge builder, Tawana has worked with Capitol Hill offices to advance policy positions on civil rights, health and foreign policy. She is also knowledgeable of branding best practices, and has combined her communications proficiency with marketing principles to successfully promote publications and products to domestic and international audiences.
Oprah Winfrey is Tawana’s professional hero. Much to Tawana’s surprise, someone in a Kauai, Hawaii hotel lobby once mistook her voice for Oprah’s. Needless to say, they were disappointed when Tawana came into view. Her sports heroes include Muhammad Ali, his daughter Laila, Bill Russell, Venus and Serena Williams, Robin Roberts and Cheryl Miller.
In her spare time, Tawana follows the NFL and college basketball, skims weekly tabloids in the grocery store, watches some reality shows, spends too much time following her Twitter feed and is working hard to find her own voice once again.